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Strategy advisor: Scenario planning

Ross Dawson is a leading scenario planning expert and long term strategy advisor with extensive experience in services, technology, media and other sectors. He works with top executives and project teams as a strategy leader and has deep expertise in facilitating strategic thinking among executive teams. Click on the links below to learn more about how Ross Dawson can help your team bring about the changes required for sustainable business growth:

Strategy facilitation
Strategic planning workshops and executive offsites
Board and executive briefings

Scenario planning

Scenario planning recognizes that beyond a certain degree of uncertainty forecasting is of limited value (or can even be detrimental to good decisions). The process of creating a set of relevant, plausible, and complementary scenarios (more than the scenarios themselves) can be invaluable in creating and implementing effective, responsive strategies.

The heart of the scenario planning process is distinguishing between Driving Forces (consistent long-term trends) and Critical Uncertainties (unpredictable elements). Once these are identified, they are brought together to create a set of scenarios that reflect both what you know and what you don’t know about how the environment will change.

The image below shows a sanitized version of the process for a scenario planning project Ross ran for a major financial institution. This was quite a streamlined process relative to a comprehensive scenario planning project, however was designed to bring the insights directly into the existing group and the divisional strategy process.


Scenario planning and other future-oriented strategy techniques can be applied working with clients’ internal strategy teams. For larger projects Future Exploration Network can provide a team of global experts.

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Contact strategy advisor and business consultant Ross Dawson’s office to discuss your requirements.

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Learn more about how you can transform the performance of your business with Ross’ world-leading expertise in strategy, scenario planning, technology, business networks and high-value relationships.