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Keynote speech: Network to Win!

By Ross Dawson

Recently, I gave the opening keynote at the 38th annual global conference of international accounting network Kreston International. Below are the slides for my presentation. Note that they are intended to accompany my speech, not to be meaningful in themselves.

Kreston are a very interesting organization. With revenues across the network of over $2 billion, they are the 13th largest accounting network in the world. The day of the conference they made the final step in becoming a network according to the IFAC (International Federation of Accountants) definition of a network. One of the critical issues in determining whether a group of firms is deemed a network is whether they have common quality controls. The appointment of a Global Quality and Professional Standards Director is a key step Kreston has taken.

I have long been fascinated by professional services networks. I wrote about them in my first book Developing Knowledge-Based Client Relationships, and in detail in Chapter 9 of Living Networks.

I am actively continuing to explore the nature of networks in professional services. How well they network very simply determines their success. As such I was delighted to be invited to do the opening keynote on the conference’s theme of Network to Win. It took the format of a participatory workshop run over two 45 minute sessions, getting the attendees to reflect on and discuss how they can best enhance the cross-firm networks that drive results.

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